13 Best AI Tools for eCommerce 2025

In 2024, AI tools for eCommerce have become more advanced and accessible than ever. This is a good thing because the e-commerce industry keeps getting more competitive each year. Everyone is fighting for a market share. However, success begins with how your business operations are coordinated.

Just like in every other industry, Artificial Intelligence (AI) has transformed the e-commerce industry, offering innovative solutions to enhance customer experience, streamline operations, and boost sales.

There are thousands or more of AI tools for e-commerce today. It is impossible to try out all of them, so I have made a list of the best ones for each aspect of your E-commerce operations. This will give you a streamlined list to begin exploring with.

Before we get to the list, let's take a quick look at why you can't do without AI tools for e-commerce in 2024.

Why Should You Adopt AI Tools in eCommerce?

Here are some reasons why you should adopt AI tools for e-commerce

• According to McKinsey, AI-powered forecasting can reduce errors by 30% to 50% in supply chain networks.
• AI-powered forecasting can help businesses reduce inventory costs by up to 75%, improve on-time deliveries by up to 85%, and increase revenue by up to 10%.
• Over 50% of e-commerce businesses have adopted AI technologies to enhance their operations.
• 80% of customers say they are more likely to do business with a company if it offers personalized experiences.
• AI can potentially lower client acquisition costs by up to 50%.
• AI-powered search engines can understand and interpret natural language queries, providing more accurate and relevant search results. For example, it enables customers to search for products using images, making the shopping experience more intuitive.
• AI-powered chatbots can provide round-the-clock customer support, even outside of regular business hours.

13 Best AI Tools for E-commerce

Customer Service and Support

Intercom

Intercom is a popular AI-powered customer service and support tool for e-commerce businesses. It offers a suite of features designed to improve customer engagement and satisfaction throughout the customer journey. Intercom allows you to engage with customers directly within your website or app, providing immediate support and assistance. It can use customer data to deliver personalized messages and recommendations, enhancing your customer experience. Additionally, Intercom offers live chat functionality to enable real-time conversations with customers. Businesses can also create a self-service help center with articles and FAQs to assist customers in finding answers to their questions.

Zendesk

Zendesk AI is a robust platform specifically designed to enhance customer service experiences, particularly in the e-commerce sector. It offers a suite of AI-powered features that can significantly improve efficiency, reduce response times, and boost customer satisfaction.

Zendesk AI can automatically categorize and prioritize incoming customer tickets based on their content, ensuring that urgent issues are addressed promptly. AI-powered chatbots can handle routine inquiries, such as order tracking, returns, and FAQs, freeing up human agents to focus on more complex problems. Zendesk AI can analyze customer interactions to identify common questions and suggest relevant articles for the knowledge base, improving self-service capabilities.By analyzing historical data, Zendesk AI can identify potential issues and trends, allowing businesses to proactively address problems before they escalate.

Marketing and Sales

Salesforce Einstein

Salesforce Einstein is a suite of AI-powered tools from Salesforce CRM. It leverages machine learning and predictive analytics to enhance various aspects of online retail, from customer experience to operational efficiency. Einstein can analyze customer browsing history, purchase behavior, and preferences to suggest relevant products, increasing the likelihood of purchases. It can analyze product performance data to determine the best placement on your website, maximizing visibility and sales. Based on factors such as demand, competition, and time of day, Einstein can help optimize product pricing for maximum revenue. Einstein can also automate the replenishment process, ensuring that products are reordered at the right time in the right quantities.

HubSpot

HubSpot, a robust CRM platform, incorporates AI to provide a powerful toolkit for e-commerce businesses, enhancing various aspects of an online store, including marketing, sales, and customer service. HubSpot's AI can personalize marketing by segmenting your audience based on demographics, behavior, and preferences, enabling you to run highly targeted campaigns. It also allows you to create personalized content, such as tailored emails and website pages, to boost engagement and conversion rates.In terms of sales, AI-powered lead scoring helps prioritize leads most likely to convert, allowing your sales team to focus on the most promising prospects. Predictive forecasting offers accurate insights into future sales, enabling more effective business planning and resource allocation.

Adobe Sensei

Sensei helps create personalized experiences for customers by delivering dynamic content tailored to their preferences and behavior. Additionally, it provides predictive product recommendations that are customized for each individual customer, increasing the chances of purchase. In marketing, Sensei optimizes campaigns by using AI to identify the most effective audience segments, ensuring that marketing efforts are targeted and ad spend is optimized. It also tracks marketing performance and provides data-driven insights to help adjust and improve campaign results.

Sensei makes e-commerce operations more efficient by automating repetitive tasks like image processing and content generation, freeing up time and resources. It also integrates seamlessly with other Adobe tools, creating a comprehensive solution for managing various aspects of an e-commerce business.

Drift

Drift is an AI-powered conversational marketing platform designed to enhance e-commerce experiences by utilizing machine learning and natural language processing. Drift improves customer interactions, lead generation, and sales outcomes. For lead generation, Drift qualifies leads by analyzing their behavior and intent, allowing your sales team to focus on the most promising prospects. It also automates lead nurturing campaigns to keep prospects engaged and help them move through the sales funnel.Drift provides data-driven insights by tracking key metrics such as website traffic, lead conversions, and customer satisfaction. You can generate customized reports to analyze customer behavior and identify areas for improvement in your marketing efforts.

Nosto

Nosto is an AI-powered personalization platform that offers personalized product recommendations by delivering real-time suggestions based on customer browsing history, purchase behavior, and preferences. You can also use A/B testing to experiment with different recommendation strategies and optimize results.

For customer engagement, Nosto allows you to create personalized content, such as emails and website pages, to boost engagement and conversion rates. It also enables dynamic product pages that show tailored product information and recommendations, increasing the chances of purchase. Nosto optimizes marketing campaigns by segmenting your audience based on behavior and preferences, allowing for highly targeted campaigns. It tracks campaign performance and provides data-driven insights for improving results. Nosto improves operational efficiency by automating tasks like product recommendations and email campaigns, saving time and resources. Its seamless integration with popular e-commerce platforms and marketing automation tools provides a centralized platform for managing all personalization efforts.

Content Creation and Optimization

Jasper.ai (formerly Jarvis.ai)

Jasper can generate compelling and informative product descriptions that effectively highlight key features and benefits. It can also help produce engaging blog posts and articles tailored to your target audience, such as product guides, industry trends, or how-to content. For email marketing, Jasper writes persuasive copy for promotions, abandoned cart reminders, and welcome emails. Additionally, it can craft catchy social media captions and ad copy to enhance your brand's presence across platforms. Its long-form content capabilities are also useful for creating high-converting landing pages and website copy. Jasper can also be trained to align with your brand's voice and guidelines, ensuring consistency across all content.

Copy.ai

Copy.ai is a powerful AI writing tool that offers significant advantages for e-commerce businesses. One of its key strengths is the variety of e-commerce-specific templates available. Copy.ai also supports branding and voice control, allowing you to train the tool on your brand guidelines to ensure that all content aligns with your identity. Its workflow feature streamlines the content creation process by enabling you to generate product descriptions, social media posts, and email campaigns simultaneously. Copy.ai also supports content creation in over 95 languages, helping you reach a broader global audience. Additionally, Copy.ai enables content personalization for different customer segments, boosting relevance and conversions. You can even use A/B testing to generate multiple versions of content, such as product descriptions or email subject lines, and test them to determine which performs best.

MarketMuse

MarketMuse is an AI-powered content strategy and optimization platform designed to boost online visibility and search engine rankings for e-commerce businesses looking to enhance their content marketing efforts.

MarketMuse offers several key features that benefit e-commerce. It performs topic modeling to analyze your website's content, identifying gaps and opportunities that can improve your search engine rankings. The platform also provides keyword research, suggesting relevant keywords and phrases to target in your content to attract more organic traffic. Additionally, MarketMuse generates detailed content briefs that outline the essential points and topics your content should cover for optimal SEO and user engagement.

The platform's content optimization feature provides real-time feedback, offering suggestions to make your content more SEO-friendly and engaging. It also helps you analyze your competitors' content strategies, allowing you to find areas where you can differentiate yourself.

Design and Visuals

Canva

Canva is a widely used graphic design platform that offers a variety of templates and tools for creating visual content. Canva can be utilized in several ways for e-commerce. It allows you to create high-quality product images by using its templates and editing tools, where you can add text, filters, and other elements to enhance the visual appeal of your products. For social media, Canva helps design eye-catching graphics for posts, including product images, promotional offers, and behind-the-scenes content. It also facilitates the creation of marketing materials such as flyers, brochures, and banners to promote your e-commerce business.

Additionally, Canva supports branding efforts by helping you develop a consistent brand identity through logo creation, color palettes, and typography styles. Canva enables you to create visually appealing email templates for your campaigns. Canva doesn’t require advanced design skills, and its cost-effective with a free plan and reasonably priced paid options. Canva offers a vast library of templates to cater to various design needs and supports collaboration with team members or external designers. It also integrates with other tools like Shopify and WordPress, streamlining your workflow.

Midjourney

Midjourney is an AI art generator that uses deep learning models to create images from text descriptions. You can leverage Midjourney in several ways for e-commerce. For example, it allows you to generate unique and eye-catching product images that stand out and attract attention, even if they don’t exist in the real world. This can help your products gain more visibility. Additionally, Midjourney can assist in developing a consistent brand visual style by producing images that align with your brand's aesthetic.

Inventory Management

Cin7

Cin7 is a cloud-based inventory management system that utilizes AI to improve demand forecasting and optimize stock levels. This tool is particularly valuable for e-commerce businesses aiming to streamline operations and reduce costs. It analyzes historical sales data, seasonality, trends, and external factors to accurately predict future product demand. This helps businesses prevent stockouts and overstocking. Additionally, Cin7 uses these demand forecasts to automatically generate purchase orders, ensuring that inventory levels are consistently maintained. Cin7 offers centralized inventory management, allowing users to oversee inventory across multiple locations and channels from a single platform. Cin7 integrates seamlessly with popular e-commerce platforms, accounting software, and shipping carriers, offering a unified operational experience. Cin7 supports mobile access, enabling users to manage inventory and operations from their mobile devices.

Building an Efficient E-commerce Workflow

There are numerous tasks involved in e-commerce and so many tools for performing these tasks.It is one thing to have all these tools at your fingertips but another thing to organize them in a smooth workflow to enhance productivity.

Without efficient workflow automation, you will have to transfer data between these numerous apps manually. Tools like Activepieces connect all your AI tools for ecommerce together in a smooth workflow to reduce manual effort by triggering actions based on specific events. For example, you can trigger ChatGPT to generate a new social media post every hour and automatically publish it. Or you can automatically update customer records based on data from other systems.

Frequently Asked Questions (FAQ)

1. Can AI help with eCommerce workflow automation?

Yes, tools like Activepieces automate workflows by connecting various AI tools. For example, you can set up triggers to automate social media posts or update customer records based on data from other systems, reducing manual work and improving efficiency.

2. How can AI improve eCommerce operations?

AI can streamline eCommerce operations by automating customer service, optimizing marketing campaigns, providing personalized shopping experiences, improving inventory management, and generating data-driven insights for better decision-making.

3. What is the role of AI in customer service for eCommerce?

AI tools like Intercom and Zendesk use chatbots to provide 24/7 customer support, automate responses to common queries, and personalize customer interactions. This helps reduce response times and improve customer satisfaction.

4. How does AI enhance marketing and sales in eCommerce?

AI-powered tools like Salesforce Einstein and HubSpot help eCommerce businesses analyze customer data to deliver personalized recommendations, optimize product pricing, and run targeted marketing campaigns to boost sales.

5. How can AI help with content creation in eCommerce?

AI writing tools like Jasper.ai and Copy.ai can generate product descriptions, blog posts, social media captions, and email marketing content. These tools save time and ensure consistency in branding.

6. Can AI tools help with inventory management?

Yes, AI-driven inventory management tools like Cin7 use predictive analytics to forecast demand, optimize stock levels, and automate purchase orders, reducing the risk of stockouts or overstocking.

7. How do AI tools personalize customer experiences in eCommerce?

AI tools like Nosto and Adobe Sensei analyze customer browsing and purchase behavior to deliver personalized product recommendations and dynamic content, improving customer engagement and conversion rates.

8. How do AI-powered search engines benefit eCommerce websites?

AI-powered search engines enable customers to use natural language or image searches, providing more accurate and relevant product results. This improves the overall shopping experience and boosts sales.

9. What is AI’s impact on customer acquisition costs?

AI can help reduce customer acquisition costs by up to 50% through better-targeted marketing campaigns, personalized customer journeys, and more effective use of data for decision-making.

10. What are the best AI tools for eCommerce in 2024?

In 2024, some of the best AI tools for eCommerce include Intercom, Zendesk, Salesforce Einstein, HubSpot, Adobe Sensei, Jasper.ai, and Cin7. These tools can enhance customer support, marketing, sales, content creation, and inventory management.