Scaling a Business with GenAI Tools
Research has shown that 7 out of 10 startups often fail within the first 10 years for several reasons, with Scalability topping the list. Responding to the demands stemming from the increase in customers is quite difficult when adequate technologies are not in place. Every forward-thinking company aims at scaling beyond expectation as often shown in business plans. Who doesn’t want to be listed as a Fortune 500 company or listed on the New York Stock Exchange? Achieving such a huge feat would require extra expertise (hiring more professionals), adopting advanced technologies, and more. While all these don’t come cheap, there is a better and cost-effective route to scale your business…Generative Artificial Intelligence (GenAI)! From Healthcare to Insurance, Banking, Marketing and other industries, GenAI is at the forefront of artificial intelligence.
How Can GenAI Help a Business to Scale?
Imagine manually typing personalized marketing copy to thousands of customers, sending subscription reminders to different customer segments, or e-mailing medical diagnoses to hundreds of patients; there are bound to be errors from such repetitive tasks which can cost you your business if not checked and corrected on time. According to a survey by McKinsey in 2023, 65% of the surveyed companies responded to using GenAI in areas of their businesses. The most use cases are Marketing and Sales, IT helpdesk, Design Development and Data management. A major benefit of using GenAI for your business is that it takes away the stress of repetitive tasks such as content creation, data analysis, etc and instead automates them. Now, you can focus on other tasks where human intervention is needed the most. GenAI can also help you scale your business by:
Streamlining your Workflows By automating specific steps within workflows, Gen AI tools can significantly improve overall process efficiency. Imagine AI-powered tools generating social media post drafts or writing basic report summaries, allowing human teams to focus on refining and finalizing them.
Boosting Innovation Gen AI can rapidly generate multiple variations of ideas, accelerating product development cycles and fostering a culture of experimentation.
Enhancing Customer Experience Chatbots powered by Gen AI can provide 24/7 customer support, personalize marketing messages, and offer real-time product recommendations. Gen AI can analyze vast amounts of data to identify inefficiencies and optimize workflows, leading to increased productivity and cost savings.
5 Best Gen AI Tools for Businesses
GenAI is helping businesses attain high scalability in the shortest possible time at almost no cost. It is good to know how GenAI helps a business and more important to find the right tool for the task in question. Working in an enterprise, I discovered these GenAI tools that boost productivity. They include:
Seamless AI
Sales is the engine that drives every business; it is one of the reasons for starting a business in the first place. Having an MVP(Minimum Viable Product) without sales is not the dream of any for-profit organization. Therefore, businesses put a lot of effort into their sales team, tools and methods. Commissions are often added to the monthly salaries of Sales Managers to encourage more sales. Considering how vital the Sales team is, it is important to equip the team with the best available GenAI tools. Seamless AI is a tool designed to help businesses, particularly those in B2B sales, find and connect with potential customers. It leverages real-time search and artificial intelligence (AI) to streamline the lead generation process.
How It Works Seamless AI utilizes GenAI to crawl the web in real-time, searching for and verifying contact details like email addresses and phone numbers. This ensures you have access to the most up-to-date information. It also integrates with popular Customer Relationship Management (CRM) systems, allowing you to easily import discovered contacts and launch outreach campaigns directly within your existing workflow.
Uses Lead Generation: Discover high-quality leads that match your ideal customer profile. This can save hours compared to traditional lead-finding methods.
Prospect Research: Research potential customers before reaching out, allowing for more personalized and targeted outreach.
Improved Sales: Spend less time searching for leads and more time connecting with potential customers.
Albert AI
Marketing is the second half of the Siamese twins of Sales and Marketing because they go hand-in-hand. Sales is the endpoint of efficient and successfully done marketing. With the advent of social media and other digital means, marketing has gone beyond placing adverts in newspapers or TV ads. You do not want to leave any channel untapped in your marketing strategies, this is why you should make use of GenAI solutions to ease the work of marketing. By using GenAI, you can generate content, images, and videos for your company’s ads and also publish them automatically across different platforms through automation. Albert AI is a marketing tool that leverages effective in optimizing advertising campaigns across various channels.
How It Works Albert AI gathers data from various sources, including brand sources (like marketing goals), creative sources (like ad copy variations), and channel or platform sources (like performance data from Facebook Ads or Google Ads). It uses sophisticated algorithms to analyze this data and autonomously make adjustments to your campaigns in real time based on the result of its analysis. This could involve optimizing bids, allocating budgets across channels, or even suggesting new creative elements for your ads.
Uses 24/7 Campaign Optimization: Albert AI continuously monitors and optimizes campaigns, freeing up marketers' time for strategic planning and creative development. It also provides insights into campaign performance, allowing marketers to understand what's working and make data-driven decisions.
Cross-Channel Management: It manages campaigns across various channels like Google Ads, Facebook Ads, and programmatic advertising platforms, ensuring a cohesive strategy.
Personalized Advertising: Albert can personalize ad experiences for different audience segments, potentially leading to higher engagement and conversion rates.
Workable AI
In 2021, Glassdoor surveyed HR Professionals and 86% of them indicated that recruitment is gradually becoming like marketing. From the job description to the role announcement, onboarding and retainment, every business wants to be seen as the top choice for experts; therefore much effort is put into the entire recruitment process. According to Consumer News and Business Channel (CNBC) in 2023, over 40% of workers are burned out, and HR personnel are not left out too. Who wouldn’t be burned out after cycles of reviewing resumes, scheduling interviews and onboarding new hires? Not to mention managing the existing staff too. The best way to curtail the fatigue experienced by the HR team is using GenAI solutions such as Workable AI. Workable AI is a cloud-based recruiting tool for businesses to streamline recruiting process, attract top talent, and make data-driven hiring.
How it Works Workable AI leverages machine learning and other AI technologies to enhance various aspects of the recruiting process within the Workable platform.
Uses
Job Description Optimization: Rather than go through the stress of taking notes about the role open for hire, Workable AI can suggest ob descriptions that are inclusive and appealing to a broader pool of qualified candidates.
Talent Sourcing and Screening: Workable AI helps identify potential candidates who best match the job description, even if they haven't actively applied. This expands the talent pool and helps find high-quality candidates.
AI-powered Interview Questions: Workable offers features that suggest interview questions based on the job description and can even transcribe interviews automatically.
ChatGPT
Every business needs technical support; to install hardware and software, troubleshoot errors and other tasks as they come up. One area where GenAI tools continue to shine is in technical support. I mean, all you need to do is ask the question and voila! you have your answer. Growing up as a kid, I would always ask my Dad questions like,” What’s the latest technology?’ and he’d reply, “Have you checked search engines?” but these days almost everyone says “Ask ChatGPT”. I’m sure you have used chatGPT to general content for your social media posts. ChatGPT is a virtual assistant developed by OpenAI, a research company focused on artificial intelligence; it uses large language models (LLMs) to have conversations with users in a way that simulates human interaction.
How It Works Unlike a search engine that provides information based on keywords, ChatGPT engages in back-and-forth dialogue, allowing users to refine the conversation and get more specific answers. ChatGPT can answer your questions, complete tasks like writing different kinds of creative text formats, and even adapt its style and tone based on your prompts. While ChatGPT offers a free tier with access to some of its capabilities, there's also a paid subscription option with additional features.
Uses
ChatGPT can be used to enhance efficiency in different areas of an enterprise such as: Content Creation: Assisting in writing high-quality content for blogs, articles, social media and other publications. It can also assist authors and writers with story ideas, character development, and drafting content.
Organizational Productivity: Chat GPT can be used to draft professional emails and responses, create summaries of meetings and generate reports for better information dissemination.
Customer Support: Implementing ChatGPT as a customer service chatbot to handle queries, provide information, and solve problems efficiently. It can also be used to generate quick responses for common customer inquiries to reduce the workload on human agents.
Github Co-Pilot
Software Development teams often set timelines when building features. This timeline can further be increased when there is a blocker which is often called a bug. In times past, debugging could take several hours running into days and weeks in severe cases but with the advent of GenAI tools, more time is saved.
GitHub Copilot is an AI coding assistant developed by GitHub and OpenAI. It acts as a smart autocomplete tool for programmers, specifically designed to help them write code faster and more efficiently within their preferred development environments.
How It Works GitHub Copilot analyzes the context in the file you are editing, as well as related files, and offers suggestions from within your text editor. GitHub Copilot is powered by a generative AI model developed by GitHub, OpenAI, and Microsoft. GitHub Copilot is trained on all languages that appear in public repositories.
Uses Github Co-pilot finds its usage among software developers and can be integrated into code IDEs for different purposes such as:
- Code completion suggestions for entire lines, functions, or even blocks, saving development time.
GenAI tools offer a plethora of benefits for enterprises, pushing them beyond simple automation and into a new realm of innovation and strategic advantage. It is important to remember that GenAI isn't a replacement for human ingenuity. It's a powerful tool to augment human capabilities. By strategically integrating GenAI tools into existing workflows, enterprises can unlock a new era of creativity, efficiency, and a significant competitive advantage.