Engineering Playbooks
Feature Announcement
When we develop new features, our marketing team handles the public announcements. As engineers, we need to clearly communicate:
- The problem the feature solves
- The benefit to our users
- How it integrates with our product
Handoff to Marketing Team
There is an integration between GitHub and Linear, that automatically open a ticket for the marketing team after 5 minutes of issue get closed.
Please make sure of the following:
- Github Pull Request is linked to an issue.
- The pull request must have one of these labels: “Pieces”, “Polishing”, or “Feature”.
- If none of these labels are added, the PR will not be merged.
- You can also add any other relevant label.
- The GitHub issue must include the correct template (see “Ticket templates” below).
Bonus: Please include a video showing the marketing team on how to use this feature so they can create a demo video and market it correctly.
Ticket templates: