When we develop new features, our marketing team handles the public announcements. As engineers, we need to clearly communicate:

  1. The problem the feature solves
  2. The benefit to our users
  3. How it integrates with our product

Handoff to Marketing Team

There is an integration between GitHub and Linear, that automatically open a ticket for the marketing team after 5 minutes of issue get closed.

Please make sure of the following:

  • Github Pull Request is linked to an issue.
  • The pull request must have one of these labels: “Pieces”, “Polishing”, or “Feature”.
    • If none of these labels are added, the PR will not be merged.
    • You can also add any other relevant label.
  • The GitHub issue must include the correct template (see “Ticket templates” below).

Bonus: Please include a video showing the marketing team on how to use this feature so they can create a demo video and market it correctly.

Ticket templates:

### What Problem Does This Feature Solve?

### Explain How the Feature Works
[Insert the video link here]

### Target Audience
Enterprise / Everyone 

### Relevant User Scenarios
[Insert Pylon tickets or community posts here]