Engineering Playbooks
Feature Announcement
When we develop new features, our marketing team handles the public announcements. As engineers, we need to clearly communicate:
- The problem the feature solves
- The benefit to our users
- How it integrates with our product
Handoff to Marketing Team
After releasing a feature, create a ticket for the marketing team in Linear: https://linear.app/activepieces/team/MAR/active.
Please include a video showing the marketing team on how to use this feature so they can create a demo video and market it correctly.
Ticket templates: